THE GREAT DIFFERENTIATOR
AND THE LIFEBLOOD OF RESTAURANT GROUP SCALABILITY
The Culture Agency is a Branding Agency
dedicated to the people of the QSR & Casual Dining workforce
We build leaders and brands from the inside-out
so they can sustainably scale their restaurant groups.
OUR RESTAURANT GROUP BRAND PARTNERS
STRONG BRANDS START WITH LEADERSHIP
We help leaders define and become inspired by who they are and where they are going, so that they can confidently lead from the inspiration in their identity and vision, and create a culture united behind that inspiration, thus building their brands to become a movement that grows from the inside-out.
AN HISTORIC TIME FOR QSR & CASUAL DINING
During a historically challenging time for QSR & Casual Dining with challenges in hiring and the increase of cost of goods sold, food cost, and labor cost, culture cultivation is more important than ever. It is the differentiator that sets a restaurant group apart from other groups and supports opportunities to sustainably scale.
EXPERTS IN SUPPORTING RESTAURANT GROUPS
After years of experience supporting many restaurant groups in QSR and Casual Dining, we are laser-focused on the specific needs of the industry. We have streamlined processes in place to manage your marketing plan execution and internal culture cultivation.
AN EXTENSION OF YOUR TEAM
Our whole team joins yours as partners who collaborate with you on your mission!
When you hire The Culture Agency, you've just grown your team by 20 people, but without the cost of adding 20 additional employees! You've added an experienced Chief Branding Officer to your leadership team and her team of creative director, brand manager, project managers, graphic designers, copywriters, social managers, web developers, SEO specialists, photography manager, video editors, and interior designer to your production team. Liberating support at your fingertips!
HERE'S THE BEST PART!
That team that has been integrated into yours, is led by an expert in your industry and is just as fired up about your mission as you are! Not only will she and her team seamlessly blend into your existing team, but they will bring even more energy and enthusiasm to it! If we aren't just as excited as you are about the work you are doing, then we don't want to get involved. It's that simple. We ONLY work with companies that have cultures we are excited about cultivating!
CASE STUDIES SPEAK
The restaurant groups that take us up on the offer of bringing us on as CBO on their leadership team to build their brand from the inside-out by cultivating a strong internal culture are the ones that end up on the cover of Franchise Times and continue to grow. Those that don’t prioritize culture and don’t take us up on the offer to build their brand from the inside-out by building their culture are the ones going backwards on the Restaurant Finance Monitor's Top 200 list and are staying stagnant
without continued acquisitions.
Why? Culture impacts performance and the bottom line.
Don’t believe us, read the following eye-opening studies by...
Heidrick and Struggles Consulting Firm and The Harvard Business Review:
ALIGNING CULTURE WITH THE BOTTOM LINE
Interactive Report by Heidrick & Struggles
It all starts with top leadership, and leaders/CEOs are finally seeing the light! This report shows us that in just the last 2 years, industry-wide CEOs' understanding of the impact culture has on the bottom has increased dramatically and a possibly revolutionary shift has taken place in leadership's focus/priority as they approach scalability.
The statistics in this report are just staggering, but most of all encouraging and affirming for our branding agency whose main focus is helping our clients see results that positively impact the bottom line!
HOW COMPANY CULTURE SHAPES EMPLOYEE MOTIVATION
By The Harvard Business Review
Culture Agency are all about building brands from the inside-out so that brands authentically LIVE their identity by cultivating their internal culture first way before they market themselves!
Why? Culture has a HUGE impact on the bottom line and one of the greatest effects it has is on employee performance!
So glad the Harvard Business Review agrees with us!
These studies prove to the world what we already knew and experience over here at THE CULTURE AGENCY!
INTERESTED IN CULTIVATING YOUR CULTURE
& GROWING YOUR BRAND FROM THE INSIDE-OUT
SO YOU CAN SUSTAINABLY SCALE
YOUR RESTAURANT GROUP?
Schedule your Identity Session
with Emily Barahona
Branding Agency Founder & Director
Branding Expert / Culture Cultivator